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How to control the logos and company names on your LinkedIn profile

Good example: A position at Hewlett Packard Enterprise that followed a position at Hewlett-Packard.

HP changed the personal LinkedIn profiles of most former employees to display the new green-rectangle HPE logo for all past HP positions.

If you list a past position on your profile that was in a business unit that is now part of HP Inc. or Agilent -- or was in Corporate or the field -- you will probably want to return to displaying the internationally-recognized round hp logo for that position, as in the example.

Follow these steps to correct the logos and company names on your profile:

1. Hover over "Profile" in the upper left corner and select "Edit Profile."

2. Move the "Notify your network" switch on the right side to "No" (Otherwise, LinkedIn will notify your connections that you have a new job <smile>.)

3. Click the pencil icon next to the company name on the position and select "Change Company."

4a. Enter "HP" and select the logo. "HP Inc" doesn't work. "EDS" yields wrong logo -- spell it out. "Compaq" yields wrong logo -- use blank logo.

4b. For a blank logo, enter random text and select "Add as a new company." (Don't worry, you'll fix it in a moment!)  

5. Don't forget to click "Save." 

6. Click the pencil icon next to the company name, select "Edit Display Name"

7. Enter the desired company name -- "Hewlett-Packard" "HP Inc." "Compaq Computer" "Tandem Computers" etc. 

8. Don't forget to click "Save."

9. If you want your connections to be notified of your new profile, move the "Notify your network" switch on the right side to "Yes" -- and then make a trivial change to your profile.


"Very useful advice that I just followed." --Rodney

"Don't know how long it would have been until I noticed." --Beth

Predecessor companies

LinkedIn generally does not provide company pages and logos for companies that are no longer in business. However, you can display the correct company name with a blank logo. Consider the image you want to project. One member who elected not to change previous positions to a predecessor company said: "No need to go there."

EDS: If you enter "EDS" -- several companies are offered, none of which is correct. The first one is an Egyptian Document Storage company -- with a red chevron logo. (That 50-employee company inexplicably has 2,246 followers on LinkedIn.)  Another -- "EDS Technologies" -- is a computer-aided design company in India with a cerise triangle logo. And so forth. Instead, enter "Electronic Data Systems" -- which displays an EDS logo.  (By the way, there is an "EDS Alumni" networking group on LinkedIn at https://www.linkedin.com/groups/60016 )


  [Both logos shown full size.]

Compaq: If you enter "Compaq"  -- several companies are offered, none of which is correct. The first one is "Compaq International" -- a manufacturing company in India with a blue "C" logo. (That 200-employee company inexplicably has 901 followers on LinkedIn.)  You are also offered "Compaq Computers" -- which has no logo -- a tiny company in Dayton, Ohio.  And you certainly don't want "Compaq Comptuer" [sic]. Instead, enter "Compaq Computer Corporation" and click "Add as a new company."  That will display a blank logo, which is the best you can do given LinkedIn's system. (By the way, there is an "Ex-Compaq Employees" networking group on LinkedIn at https://www.linkedin.com/groups/83069 )

Techie Details 

Some ex-HPers have asked why this happened. This change was not made by LinkedIn.

Here is what HPE must have done:

- For most companies, there is a "company page" on LinkedIn that is maintained by the company in question -- with a logo provided by the company.

- If there is no company page for the exact name you enter for a position, you can enter that company name and a blank logo will be displayed. 

- Each company page on LinkedIn is managed in the LinkedIn databases by "company number" rather than company name.

- Instead of creating a new company page for the new Hewlett Packard Enterprise company, HPE took over and rewrote the old Hewlett-Packard company page.

- A side effect was that the logos displayed on the profiles of many former and current HPers were changed -- regardless of where or when they worked at Hewlett-Packard.

On the other hand, HP Inc. created a new "HP" company page from scratch.

See also: Get the most from LinkedIn: LinkedIn Tips.

Comments and suggestions, please!  operations@hpalumni.org   

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