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LinkedIn Tips and Traps - Step 3 - Positions
Checked your LinkedIn profile lately? You may be surprised.
1. Many past HP positions on LinkedIn profiles were changed to Hewlett Packard Enterprise -- even positions that ended years before HPE existed or positions that had nothing to do with HPE products. In addition, logos on many positions were changed from the internationally-recognized "hp" logo to a wordless version of the HPE green-rectangle logo. Recruiters watch for employers and dates that don't make sense.
2. LinkedIn now tries to force each position on your profile into one of the companies in their company database. Organizational units such as divisions, subsidiaries. etc. that were formerly listed as separate companies -- confusing to outsiders and missed in recruiter searches -- are being eliminated from the database. A side-effect is that many companies no longer in business under their original name are also no longer in the database.
Given the ongoing HP breakup, this is a good time to go over your LinkedIn profile.
How to work on your positions(and correct the company names and logos.)
- You need to decide how to present yourself and your experience to recruiters and hiring managers. (Many don't know or care about industry history.)
- You want to be found by a recruiter who is searching for people with your specific knowledge or searching for people from a particular company due to experience or culture.
Before updating your LinkedIn profile, click "Me" under your photo > "Settings & Privacy > "Privacy" > and change "Sharing profile edits" to "No." Otherwise, LinkedIn will notify all your connections -- including managers and co-workers -- about every change: "Congratulate Mary Smith on the new position" (if you have merely updated a position description) or "Check out Mary Smith's new photo." However, this does not prevent any LinkedIn member from seeing your profile. At LinkedIn, you are not the customer, you are the product.
Click on your photo (or icon) at upper right > "View profile." Hover over the position and click the pencil icon that appears on the right.
The gray "X" in the upper right corner of the popup will leave the position as it was. "Delete" in the lower left removes the entire position from your profile, which requires confirmation.
For each employer, click for specific instructions based on extensive experiments with LinkedIn's system:
Tricks and traps:
- To help you be found when recruiters search for specific terms, you may want to enter separate positions of a few years' duration for each major change of assignment. Also shows that you have been growing and learning.
- Enter a new position if your employer was acquired or spun-off. A recruiter searching for someone with, say, a strong EDS background may not find you if your EDS training and experience are lost in an entry under Hewlett Packard Enterprise.
- Recruiters check for inconsistencies in profiles -- such as years that overlap between positions or companies that didn't exist in the years in question. For example, one recruiter looking for exHP folks said that a claim to have worked at Hewlett Packard Enterprise before November 2015 was a sign of a fake profile. This issue is especially complex for ex-EDS folks.
- If you are looking for a new position on a certain technology or industry, you may want to include it in the position title so that it stands out: "Senior Engineer - Operating System Kernel" "Program Manager - Automotive Manufacturing." Definitely include it in the Description section for the position.
- If you worked primarily with one customer, account, supplier, or partner in a given position, you may want to include that name in the Title and/or Description section of a position. "Program Manager (Client: Acme Turboencabulator Division)" "Account Manager - Hogwarts School." A recruiter may be trying to find someone with previous experience at that account.
- If you have an unusual title that is unique to that employer, also
include an equivalent industry-standard title:
- Some titles may appear to outsiders to be exaggerated or pretentious. For example, HP's use of "global" in some titles where the worldwide scope of the job is obvious from the job description.
- As with your résumé, have a couple of sharp-eyed folks proofread your LinkedIn profile. Common errors: "Hewlitt-Packard" "Hewlett Packard Enterprises" (plural instead of singular) and "Principle Engineer" instead of "Principal Engineer." You will want to keep a copy of your carefully-developed profile in case LinkedIn glitches, so paste it all into a word processor and run the spell-check
- If you want your connections -- including managers and co-workers -- to be notified of your new profile, click on your photo (or icon) at upper right > "Settings & Privacy > "Privacy" and change "Sharing profile edits" to "Yes" -- and then make a trivial change to your profile -- such as adding a space at the end of a line.
Next step -- Networking:Use LinkedIn's networking features to find former co-workers who know you and your work.
Return to first "LinkedIn Tips and Traps" article in this series.
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