LinkedIn Tips and Traps - Step 3 - Positions

Questions or comments to: info@hpalumni.org.   (Updated August 17, 2017.)   Part of HPAA's "LinkedIn Tips and Traps" article series

Many past Hewlett-Packard Company positions on LinkedIn profiles were changed to give the employer as Hewlett Packard Enterprise -- even positions that ended years before HPE existed or positions that had nothing to do with HPE products. In addition, company logos on many positions were changed from the internationally-recognized "hp" logo to a wordless version of the HPE green-rectangle logo.

LinkedIn now tries to force each position on your profile into one of the companies in their database. Organizational units such as divisions, product lines, subsidiaries. etc. that were formerly listed as separate companies -- therefore confusing to outsiders and missed in searches -- are being eliminated from LinkedIn's company database. A side-effect is that many companies that are no longer in business under their original name are also no longer in the database. As described here, you can work around these limitations. 

When recruiters check out potential hires, among the things they watch for are employers and dates that don't make sense.

Before you make any changes to your LinkedIn profile, click the pulldown arrow under your photo (next to "Me") and select "Settings & Privacy." Click "Privacy" and change "Sharing profile edits" to "No"

How to correct the company names and logos on your profile

Click the pulldown arrow next to "Me" and select "View profile" under your name.

For any position, hover anywhere over the position and click the pencil icon on the right.

Don't forget to click "Save" for each edit!

Based on extensive experiments, here are your choices:   All company logos shown full size. (If interested in details: full version of table.)


HP or HP Inc: Enter "HP"

 

HPE: Enter "Hewlett Packard"
November 1, 2015 -- HPE opened for business.

EDS: Enter "Electronic Data Systems" for the old company page and logo. None of the companies that come up if you enter "EDS" are the real EDS -- details

- August 26, 2008 -- HP acquisition completed. ("EDS, An HP Company" and "HP Enterprise Services" were segments of HP. Therefore,  neither is in the current LinkedIn company database.)

- November 1, 2015 -- Hewlett Packard Enterprise -- singular, not plural, and no hyphen -- opened for business.

- April 3, 2017 -- DXC Technology opened for business.

DXC Technology: Enter "DXC Technology"
April 3, 2017 -- HPES spin/merge completed.


Compaq:

Either...

    1. Spell out "Compaq" and stop there to get "Compaq" and the HP/Compaq logo. (None of the other companies that come up is the real Compaq -- details.)

or 2. Enter "Compaq Computer Corporation" and settle for a blank gray logo.

May 6, 2002 -- legal merger completed.

Tandem: Enter "Tandem Computers" -- plural -- and settle for a blank gray logo. (None of the other companies that come up are the real Tandem -- details)

June 1997 -- acquired by Compaq Computer.

If LinkedIn doesn't have a company page for what you enter, settle for the blank gray logo -- as long as the phrase isn't too similar to the name of one of the companies in LinkedIn's company database. This is not recommended for variations of HP, HPE, EDS, etc. Recruiters who are looking for people from a particular company because of experience, training, or culture may not find you -- and if they do find you, may think that your profile is a fake.


How to work on your Positions... so that your profile displays your experience but doesn't look fake -- and so you can be found.

Key issues:

- You want to be found!

- Consider the image you want to project. (For example, you probably don't want to appear to have had the same position for decades.)

- You don't want to appear to be faking your profile.

 

Be accurate on employer names and dates.

- You don't want to look like a faker. Recruiters indicate that one of the clues is an employment date before a company even existed -- or after it went out of business.

- You don't want to look like a moonlighter.

- You don't want to look careless.

 

Before you make any changes to your LinkedIn profile, click the pulldown arrow under your photo (next to "Me") and select "Settings & Privacy." Click "Privacy" and change "Sharing profile edits" to "No" (Otherwise, LinkedIn will notify all your connections of every change. "Congratulate Mary Smith on the new position" if you have merely updated a position description on your profile. Or "Check out Mary Smith's new photo" if you have changed your photo.)

 

How to correct the company names and logos on your profile

Click "Back to LinkedIn.com" in the upper right of your LinkedIn account.

Click the pulldown arrow next to "Me" and select "View profile" under your name.

For any position, hover anywhere over the position and click the pencil icon on the right.

Don't forget to click "Save" for each edit!

 

LinkedIn has recently severely limited what you can do with your position descriptions. If you have your service at a previous company with a logo and company name close to the way you like them -- you may want to leave the entry as is. 

If you are careful, you can experiment without losing your current settings:

1. Hover over the position and click on the pencil icon.

2. When you have finished experimenting with that position, the gray "X" in the upper right corner of the popup will leave the position as it was (may require confirmation.) 
Note that the "Delete" button in the lower left does not delete your changes, it removes the entire position from your profile (fortunately, this requires confirmation.)

 

Tricks and traps:

- Don't forget to click "Save" for each edit!

- To help you be found when recruiters search for specific terms, you may want to enter separate positions of a few years' duration for each major change of assignment. Also shows that you have been growing and learning.

- Enter a new position if your employer was acquired or spun-off. A recruiter searching for someone with, say, a strong EDS background may not find you if your EDS training and experience is lost in an entry under Hewlett Packard Enterprise.

- Recruiters check for inconsistencies in profiles -- such as years that overlap between positions or companies that didn't exist in the years in question. For example, one recruiter looking for exHP folks said that a claim to have worked at Hewlett Packard Enterprise before November 2015 was a sign of a fake profile. This issue is especially complex for ex-EDS folks.

- If you are looking for a new position on a certain technology or industry, you may want to include it in the position title so that it stands out: "Senior Engineer - Operating System Kernel" "Program Manager - Automotive Manufacturing." Definitely include it in the Description section for the position.

- If you worked primarily with one customer, account, supplier, or partner in a given position, you may want to include that name in the Title and/or Description section of a position. "Program Manager (Client: Acme Turboencabulator Division)" "Account Manager - Hogwarts School." A recruiter may be trying to find someone with previous experience at that account.

- If you have an unusual title that is unique to that employer, also include an equivalent industry-standard title:
HP's "Distinguished Technologist" may not get you found in a recruiter's search (and may sound like you made up the title <smile>.)
Try something like
"Senior Consulting Engineer -- HP title: Distinguished Technologist"

- Some titles unique to that employer may appear to outsiders to be exaggerated or pretentious. For example, HP's use of "global" in some titles where the worldwide scope of the job is obvious from the job description -- and a regional or country role would make no sense. May sound like you made up the title <smile>.

As with your résumé, have a couple of sharp-eyed folks proofread your LinkedIn profile. Common errors: "Hewlitt-Packard" "Hewlett Packard Enterprises" (plural instead of singular) and "Principle Engineer" instead of "Principal Engineer." You will want to keep a copy of your carefully-developed profile, so paste it all into a word processor and run the spell-check

- If you want your connections to be notified of your new profile, click the pulldown arrow next to "Me" and select "Settings & Privacy." Click "Privacy" and change "Sharing profile edits" to "No" -- and then make a trivial change to your profile.

(The HPE "hijacking" of HP positions happened because HPE took over the Hewlett-Packard company page -- company # 1025 -- and HP Inc. set up a new page -- company # 5390798 )

 

Next step -- Networking:  Use LinkedIn's networking features to find former co-workers who know you and your work.

Return to first "LinkedIn Tips and Traps" article in this series.

Questions or comments to: info@hpalumni.org


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