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LinkedIn Tips and Traps - Step 2 - Profile 

Questions or comments to: info@hpalumni.org  (Updated December 2, 2017.)  

Optimize your profile... so that recruiters and hiring managers will find you. You need to consider the image you want to project.

There are several audiences for your LinkedIn profile:

- Recruiters and hiring managers who understand the industry.

- Employees of recruiting companies -- called "sourcers" or researchers -- who often, understandably, know nothing about the technology or the industry.

- Former managers and co-workers who know you and your work -- often the best path to a new job.


- Explicitly cover your technical specialties, experience, and skills. Recruiters and sourcers search for specific words and phrases on LinkedIn based on the job req they are trying to fill.

Include alternative terms -- formal and informal; current and traditional terminology. A searcher looking for a Unix person will miss you if you only mention HP-UX. (Also applies to your résumé, which is often scanned and searched automatically.)

- As with your résumé, describe results and accomplishments where possible, rather than mere laundry lists of responsibilities. This is a sales presentation -- not a autobiography.

- Reconstructing your HP career: How to obtain a copy of your personnel file to assist in developing your résumé: HPI  HPE. How to find references to yourself or products or products you worked on in Measure or the HP Journal  -- all back issues of which are available online: HP publications

- Be careful as to what you disclose about your work -- competitors and industrial spies are searching too. Don't inadvertently disclose company strategy or trade secrets -- or project codenames. People who work in sensitive roles -- finance, computer security, classified -- recommend special care.

- Watch the HPAA video. Trainer and coach Sandra Clark explains to an HPAA audience on how to really use LinkedIn. Among the practical answers in the Q-and-A: How is a profile different from a résumé? How far back should my job history go? How do I deal with skills and endorsements? HPAA LinkedIn Video on YouTube

Tricks and traps:

- Before updating your LinkedIn profile, click "Me" under your photo > "Settings & Privacy > "Privacy" > and change "Sharing profile edits" to "No." Otherwise, LinkedIn will notify all your connections -- including managers and co-workers -- about every change: "Congratulate Mary Smith on the new position" if you have merely updated a position description. However, this does not prevent any LinkedIn member from seeing your profile.

- Check your Headline. Unless you override it, LinkedIn generates a bland Headline by pasting together your current title and current employer. Change the almost-useless robotic Headline so that it truly characterizes you. "In 5 seconds of looking at your headline, can people easily know what you do / what you offer."  Do Just One Thing -- Add a Good Headline  (Sandra Clark, the speaker on the HPAA LinkedIn Video)  (If you have edited your Headline, make sure that it doesn't contradict the current employer that LinkedIn automatically displays in the next line.)

- Don't put your email address, home address, or phone number in your profile.

- As with your résumé, have a couple of sharp-eyed folks proofread your LinkedIn profile. Common errors: "Hewlett-Packard Enterprises" (HPE doesn't use the hyphen and "Enterprise" is singular) and "Principle Engineer" instead of "Principal Engineer." You will want to save a copy of your carefully-developed profile anyhow, so copy-and-paste the entire page into a word processor and run spell-check.

Recommended articles:

- Improve your chances of being found by a human or a bot. Coach Carol Kaemmerer explains: Why Less Isn't More On LinkedIn

- LinkedIn when re-entering the workforce. Coach Sandra Clark: Workforce Re-Entry Part 1  Part 2

Next step -- Positions:  Optimize your positions so that your profile displays your experience but doesn't look fake -- and so you can be found.

Return to first "LinkedIn Tips and Traps" article in this series.

Questions or comments to: info@hpalumni.org

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